In driving the adoption of generative artificial intelligence (GenAI), telcos should seek out use cases that actually add value or they could face having to deal with issues ahead. The key question now is how telco should tap the new opportunities. He pointed to 5G, which has been the fastest-growing mobile technology but hasn't been as successful in driving profits and revenue for operators. It is the reason so much discussion continues to revolve around the monetization of 5G and leveraging its capabilities to deliver services that are useful.