Each time you use AI to generate an image, write an email, or ask a chatbot a question, it comes at a cost to the planet. In fact, generating an image using a powerful AI model takes as much energy as fully charging your smartphone, according to a new study by researchers at the AI startup Hugging Face and Carnegie Mellon University. However, they found that using an AI model to generate text is significantly less energy-intensive. Creating text 1,000 times only uses as much energy as 16% of a full smartphone charge. Their work, which is yet to be peer reviewed, shows that while training massive AI models is incredibly energy intensive, it’s only one part of the puzzle. Most of their carbon footprint comes from their actual use.