According to a new report from McKinsey, Generative AI has the potential to significantly increase productivity in the business sector. Sweden is well-positioned to benefit from this technology, as companies around the world are already using it to gain a competitive edge. Sweden, being a digitally mature country with a population that is accustomed to dealing with complex tasks, is expected to quickly adopt and benefit from generative AI technology. Gardar Björnsson Rova, partner at McKinsey and Nordic head of McKinsey's AI department QuantumBlack, states that generative AI technology could have a rapid impact in Sweden.