Third-party identifiers, such as cookies and mobile advertising IDs (MAIDs), link users across websites, allowing advertisers to gather data for behavioral targeting. However, regulators increasingly impose restrictions due to these identifiers' privacy concerns. The enforcement of the European Union's Digital Markets Act will lead to stricter privacy laws that limit marketers' access to consumer data.

The phasing out of third-party cookies will make it harder for companies to collect data from their ads. Therefore, new technologies and ways to analyze the user will be crucial to gathering relevant information. Analyzing users' behavior when interacting with the ad can give advertisers new insights into what works and what doesn’t. It allows the ad to be adjusted to be as engaging and effective for the recipient as possible while focusing on the ad's behavior and not the user's personal data.

With Xiris Interactive Ads, we provide real-time insights into user interactions and preferences to enable continuous improvement and personalization, driving better results and higher returns on ad spend, all while protecting the user's privacy.

Contact us to find out more!