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September 13, 2024
Xiris Interactive Ads - Protecting consumer privacy while providing valuable customer insights
Third-party identifiers, such as cookies and mobile advertising IDs (MAIDs), link users across websites, allowing advertisers to gather data for behavioral targeting. However, regulators increasingly impose restrictions due to these identifiers' privacy concerns. The enforcement of the European Union's Digital Markets Act will lead to stricter privacy laws that limit marketers' access to consumer data.
September 13, 2024
Xiris Interactive Ads - Protecting consumer privacy while providing valuable customer insights
September 13, 2024
Xiris Interactive Ads - Protecting consumer privacy while providing valuable customer insights
Third-party identifiers, such as cookies and mobile advertising IDs (MAIDs), link users across websites, allowing advertisers to gather data for behavioral targeting. However, regulators increasingly impose restrictions due to these identifiers' privacy concerns. The enforcement of the European Union's Digital Markets Act will lead to stricter privacy laws that limit marketers' access to consumer data.
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August 5, 2024
AI is exhausting the power grid. Tech firms are seeking a miracle solution.
Data centers, the nondescript warehouses packed with racks of servers that power the modern internet, have been around for decades. But the amount of electricity they need now is soaring because of AI. Training artificial intelligence models and using AI to execute even simple tasks involves ever more complicated, faster and voluminous computations that are straining the electricity system. The data-center-driven resurgence in fossil fuel power contrasts starkly with the sustainability commitments of tech giants Microsoft, Google, Amazon and Meta, all of which say they will erase their emissions entirely as soon as 2030.
August 5, 2024
AI is exhausting the power grid. Tech firms are seeking a miracle solution.
August 5, 2024
AI is exhausting the power grid. Tech firms are seeking a miracle solution.
Data centers, the nondescript warehouses packed with racks of servers that power the modern internet, have been around for decades. But the amount of electricity they need now is soaring because of AI. Training artificial intelligence models and using AI to execute even simple tasks involves ever more complicated, faster and voluminous computations that are straining the electricity system. The data-center-driven resurgence in fossil fuel power contrasts starkly with the sustainability commitments of tech giants Microsoft, Google, Amazon and Meta, all of which say they will erase their emissions entirely as soon as 2030.
July 4, 2024
Britain’s Brewing Battle Over Data Centers
The Labour Party, which is leading in UK election polls, has proposed making it easier for companies to build new server farms—risking a new type of conflict in communities across the country. If they win the election, the Labour Party is planning to treat data center projects as “nationally significant infrastructure” like wind farms or airports, says Neil Ross, associate policy director at industry group TechUK, who has been involved in talks with the party. That would give ministers the ability to overrule local officials who attempt to block data centers from being built.
July 4, 2024
Britain’s Brewing Battle Over Data Centers
July 4, 2024
Britain’s Brewing Battle Over Data Centers
The Labour Party, which is leading in UK election polls, has proposed making it easier for companies to build new server farms—risking a new type of conflict in communities across the country. If they win the election, the Labour Party is planning to treat data center projects as “nationally significant infrastructure” like wind farms or airports, says Neil Ross, associate policy director at industry group TechUK, who has been involved in talks with the party. That would give ministers the ability to overrule local officials who attempt to block data centers from being built.
June 20, 2024
AI boom propels Nvidia to the top as the world’s most valuable company
Nvidia surpasses Apple and Microsoft in market cap, becoming the most valuable company in the world, thanks to the artificial intelligence (AI) boom. Nvidia has emerged as the biggest AI winner since 2023, thanks to its advanced Graphic Processing Units (GPUs), which specialise in supercomputing capabilities supporting generative AI training. Its revenue nearly quadrupled in the fiscal first quarter of 2025.
June 20, 2024
AI boom propels Nvidia to the top as the world’s most valuable company
June 20, 2024
AI boom propels Nvidia to the top as the world’s most valuable company
Nvidia surpasses Apple and Microsoft in market cap, becoming the most valuable company in the world, thanks to the artificial intelligence (AI) boom. Nvidia has emerged as the biggest AI winner since 2023, thanks to its advanced Graphic Processing Units (GPUs), which specialise in supercomputing capabilities supporting generative AI training. Its revenue nearly quadrupled in the fiscal first quarter of 2025.
June 18, 2024
”Tekniken finns, men viljan att implementera saknas”
I dagens digitala landskap har sociala medier blivit en central plats för shoppingannonser. Dessa annonser marknadsförs ofta som interaktiva upplevelser, men verkligheten är långt ifrån denna beskrivning. För att verkligen revolutionera digital annonsering och göra den interaktiv på riktigt behövs ny teknologi. Dagens teknologiska begränsningar och en ovilja från stora plattformar att förlora kontrollen över användardata håller oss tillbaka.
June 18, 2024
”Tekniken finns, men viljan att implementera saknas”
June 18, 2024
”Tekniken finns, men viljan att implementera saknas”
I dagens digitala landskap har sociala medier blivit en central plats för shoppingannonser. Dessa annonser marknadsförs ofta som interaktiva upplevelser, men verkligheten är långt ifrån denna beskrivning. För att verkligen revolutionera digital annonsering och göra den interaktiv på riktigt behövs ny teknologi. Dagens teknologiska begränsningar och en ovilja från stora plattformar att förlora kontrollen över användardata håller oss tillbaka.
June 18, 2024
Swedish Xiris Group Launches Swipeable UX for iGaming
Xiris Group launches BetOnSwipe™ - a revolutionary Swipeable UX for iGaming, enabled by the proprietary application distribution technology MIRS™. Leveraging its distribution technology, Xiris enhances player satisfaction. It sets a new benchmark for mobile gaming performance with seamless swipe transitions, unified game packaging, AI-powered personalization, and real-time content modification.
June 18, 2024
Swedish Xiris Group Launches Swipeable UX for iGaming
June 18, 2024
Swedish Xiris Group Launches Swipeable UX for iGaming
Xiris Group launches BetOnSwipe™ - a revolutionary Swipeable UX for iGaming, enabled by the proprietary application distribution technology MIRS™. Leveraging its distribution technology, Xiris enhances player satisfaction. It sets a new benchmark for mobile gaming performance with seamless swipe transitions, unified game packaging, AI-powered personalization, and real-time content modification.
